Gazelle is a medium-sized company which, owing to its extremely dynamic development, contrives splendidly even among much bigger competitors. Marlex - The Gazelle of Business 2003 and 2004. There is another attribute of The Gazelle of Business that distinguishes it from other business award kinds - sharks, bulls, bears, all the more hyenas. And that is impregnable reputation - uprightness to one's contractors, employees and also the Treasury.